Advertising & Marketing

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A Guide to Internet Marketing Modern marketing is important in coming up with decision affecting numerous companies . The analysis of the market trends becomes more efficient using the digital marketing since it incorporates wide range of customers at a specific time. Coca Company being an international company has a developed affilojetpack where most of its marketing decisions tends to rely on the number of customers visiting their websites. An example is that both the adverts on website of the company are the same adverts on televisions, as well as YouTube Nevertheless, comparing the advertisement placed on Facebook and readymade websites is next to impossibility. This is because many people tends to use Facebook more often as compared to television and readymade websites. Therefore, the marketing department of the coca cola company tends to embrace this fact in launching out their advertisement strategies. However elites note that dynamics of the technological changes is obvious, as many people have learned the use of YouTube to watch movies as well as to stream live news from different broadcasting stations in the world. This prompts the marketing department to change its pattern of advertisement in the sense that today one will bump on an advert of Coca Cola Company before watching his or her favorite movie on YouTube. From this instance, we depict the influence of the digital marketing in guiding the marketing decisions of the Coca Cola Company. Therefore, the application of the digital marketing ideology in making of decisions influences the decision that the company makes towards relaying of information to its customers that aids in the increment of the sales of the company. Coca Cola Company one of the firms that have been embracing the changing forms of the digital technology. This is evident from the constant use of the social marketing in making most of their adverts as well as considering the marketing as a factor when making decisions that concerns marketing of the company. Actually, fruits of internet marketing in the company have been noted in the efficiency of operation. Besides, there has been an increase a confirmation that the company is showing a rising trend in development. Production of new brands in the market that never existed before constitutes another noted impact of internet marketing program. This can only be possible when the market share of the existing products of a company is high giving it a reason to create other products and introduce them in the market. For example, the manufacture of Red bull by the Coca Cola Company is specimen of new product that have increased an equal competition in the international market resulting in an increase market share of the company.

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