General Article

The more prestigious the Special Edition Car

Some sole agent (APM) utilizing Gaikindo Indonesia International Auto Show (GIIAS) in 2016 to release a special edition car. Cars with more features, but the number of units and limited time sales.

One of them is a special edition Land Rover Discovery into a thief’s attention especially for 4×4 enthusiasts of this British-born in Gaikindo Indonesia International Auto Show 2016 in ICE, BSD City.

In addition, Land Rover Discovery brings Sports edition Black Design. As the name implies, Land Rover Discovery spares all in black. It looks more handsome because coupled with 19-inch alloy five split spokes in black, black emblem, as well as close-view mirror, side vents and grille are also all in black.

“Land Rover Discovery into the most advanced variant for driving on-road or off-road. Because of that, we felt the need to make design improvements,” said Roland Staehler, COO Grandauto Dynamics.

“Available exclusively in Land Rover Indonesia,” added Roland Staehler.

Meanwhile, the All New Honda Jazz CVT RS Special Edition comes with the grill, wheels ring 16, and the shark fin antenna that is more stylish. ” We believe, in this special edition provides more value for consumers, “said President vDirector HPM Tomoki Uchida.

Nissan Motor Indonesia (NMI) has three types of a special edition. Namely, the Nissan X-Trail X-Tremer, Nissan Juke Revolt II, and Nissan March X Danjyo Hiyoji. Additional body kit makes the X-Trail X-Tremer more frightening. Nissan’s SUV was equipped with LED kicking plate so that it looks more luxurious.

City car Nissan March X Danjyo Hiyoji complexion looks more stylish thanks, Bambaataa is applied in the form of stickers on the roof of the car, headrest, and door trim. Settling minimalist makes the price of the special March more expensive than the standard version.

Daihatsu carry a number of the special edition. Among them, Xenia Special Edition, Ayla Special Edition, and Special Edition Terios. Xenia Special Edition produced only 25 units, Ayla SE 20 units, and the Terios Black Edition only 10 units.

Marketing and Customer Relation Head of PT Astra International Daihatsu Sales Operation Hendrayadi Lastiyoso mention that the special edition is made of existing products and the very limited.

How different do the manufacturer from Europe? For example, Audi believes that the special value of the vehicle is in the hands of the buyer. Therefore, Audi helps the buyer to re-custom before leaving the factory. For example, replacing the upholstery colors or add other facilities. “Usually the customer likes to add something personal,” said President Director of Garuda Mataram Motor Andrew Nasuri.

In general, the special edition car is priced more expensive. Nevertheless, consumers still hunt. “The main thing is prestigious. Not a lot of owners,” said Marketing & Planning Service Section Head PT Suzuki Indomobil Sales (SIS) Krishna Chakra.

APM product offering limited edition also demanded maintaining spare parts, especially in certain parts that are not in the standard edition. Nevertheless, Chakra advise consumers still need to secure the availability of spare parts Special Edition.