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The Advantages of Cloud Business Apps Integration

For any business to grow, it must understand its customers’ needs and tailor services or products to those needs. If you have an ecommerce business, it’s quite likely that you use various software applications to manage different aspects of the business. For example, you might be using Shopify as your shopping cart software, QuickBooks for accounting tasks, and Salesforce CRM for lead and prospect management. Maybe you also use NetSuite for its robust back-office functionality. It can be difficult, however, to keep track of things like customer orders, shipping, inventory, etc., if these systems aren’t connected.

The perfect solution would be having them all connected, and so avoid duplicate data issues, which can cause inefficiencies and errors of all kinds. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Below are 3 reasons why you’d want to integrate your business’ software systems:

Customer satisfaction
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Integrating your apps means your sales, order management and accounting are centralized, providing employees with a single platform to view customer data. When all of your departments or employees have access to the same customer information, it becomes easier to respond to customer inquiries. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.Thanks to real-time visibility of customer information, your staff is able to offer a more consistent service experience.
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Streamlining business processes

Your business will have to deal with a great load of administrative work when you use disparate, unconnected systems, and that can be costly. Many hours will be spent copying customer information from one system to the next, checking the inventory for products ordered, and matching orders with payments, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. Much of the time that should otherwise be spent enhancing customer experience and growing the company goes to waste updating records and fixing errors.

When your software systems are connected, the records are more accurate and processes are streamlined. That’s great news for your customers as they’re able to follow their order status, plus they’ll receive information about any changes promptly. With integrated systems, many time-sapping tasks are taken care of, which frees up time for employees to concentrate on the more important tasks.

Accelerated growth

Having your systems integrated makes it easy to expand to multiple locations and add more sales channels because all your data and processes are unified. And because you’re able to provide good customer service, you can scale your business operations without compromising customer experience.