What is Digital Marketing
The promotion and marketing of products and services using digital technologies in the internet is known as digital marketing or, otherwise, called data-driven marketing. The term digital marketing was actually coined in the 1990s, but in the early 1980s, its concept was already being generated by a promotion company, SoftAd group, which is now ChannelNet, which advertised automobiles by way of sending floppy disks, containing the various car models with free test drives through a multimedia presentation, to interested customers in exchange of reply cards that were sent by these customers. Other terms of digital marketing were named, such as online marketing, internet marketing, or web marketing, which depended on the digital capability used for marketing. Countries have their own term preferences, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing.
In the 2000s, further development of digital marketing … Read the rest