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What is Digital Marketing

The promotion and marketing of products and services using digital technologies in the internet is known as digital marketing or, otherwise, called data-driven marketing. The term digital marketing was actually coined in the 1990s, but in the early 1980s, its concept was already being generated by a promotion company, SoftAd group, which is now ChannelNet, which advertised automobiles by way of sending floppy disks, containing the various car models with free test drives through a multimedia presentation, to interested customers in exchange of reply cards that were sent by these customers. Other terms of digital marketing were named, such as online marketing, internet marketing, or web marketing, which depended on the digital capability used for marketing. Countries have their own term preferences, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing.

In the 2000s, further development of digital marketing by using different technologies had made companies take note and utilized digital marketing for promoting their products. Due to the fast progress of developing digital devices and digital platforms, many people have started to browse on products and services on the internet, instead of checking these brands physically of designated stores. The fast progress of digital marketing has become so proliferate and so advanced due to the development of various digital techniques, like search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games.

Through digital marketing, a 24/7 customer services online,using social media, is provided by brand companies to make the customers feel that they are valued and supported. Customer feedback through social media are equally important for brand companies to help improve their products and encourage an indirect way of advertisement as other people can read online the conversations of the customers. People with access to the internet have many digital media to choose from, such as Face Book, YouTube, Forums, Email, etc and, through these, information can be quickly exchanged globally without any regard to who these people are. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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In addition to digital techniques, online marketing has also relatively lowered the cost of products and has impacted in reducing costs in external service, advertising, processing, interface design, and control.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.